Creative Direction & Design
Branding and environmental design for Grind, a new workspace and community that helps talent collaborate in a new way — outside the system. — Created at Co Collective. Space photography by JaegerSloan.
Karma is the first social hotspot. Sharing IS caring and the motto “what goes around, comes around” inspired the creative direction.
NewsCred aims to reinvent the newswire, connecting brands and publishers with the world’s best journalism through licensing, curating and delivering relevant, quality news experiences. The identity is built around a dynamic framework that can scale and adapt to
the content. — Created with Design Violette.
Branding, packaging, product and lifestyle photography art direction for the digital media player and entertainment platform, focusing on the social and sharing experiences of music and video.
— Created at JDK Design.
Advertising campaign for Burton Snowboards' helmet brand, RED. Campaign centered on a product focused approach with 'impactful' imagery highlighting the safety aspects as well as specific technical features. — Created
with Design Violette.
Advertising campaign for anon optics, Burton Snowboards' goggles, celebrated the wide range of style and color within the product line. A gallery environment was portrayed to elevate the goggles to fine art. — Created with Design Violette.
RED — Ride Forever
Product catalog designed around the theme of exposing the helmets to the elements. Aggressive imagery contrasted with classic typography and duo-tone action photography. — Created with Design Violette.
A series of posters for Kitco, Canada's leading precious metals company, explaining their core brand values in an illustrative and organic manner.
Conceptually inspired by the creative process that goes into product development, this product catalog takes on a technical in-progress look and feel. — Created with Design Violette.
New Era Cap Company
Identity rebrand and advertising imagery for New Era, the largest headwear company in the US. The identity was developed to increase brand awareness by connecting 'New Era' to its iconic flag symbol. — Created at JDK Design.
Identity and website for up-and-coming fashion photographer Sven-Anton Svensson.
Website design for high-end 3D production studio Magoo, focused simply on presenting the work in a clear manner.
A selection of wordmarks and identities.
© Peter Sunna 2012