Willing
The best way to make a will online.

Willing make quality estate planning easy and affordable for everyone. The user friendly technology is designed by lawyers and lets you create finished documents in minutes.

The assignment included evolving the brand identity and design of the marketing website. Starting with content strategy, and together with copywriter Lynette Chiu, we created a site that explains how the product works, its main benefits, and brought forward the brand’s personality through a new tone-of-voice, photography, and design.

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